The Great Rescue Refresh
Someone at a laptop looking at a rescue's rebuilt website, an orange cat sitting on the table watching the screen

How it works

We do the work. You take a look.

Nothing to brief, nothing to write, and nothing to pay for the rebuild. We build your new site first, so you can click through it and see the editor before anything changes.

What do we have to do?

The top of a rescue's old website: a crowded page of small text on a lilac background The same rescue's rebuilt homepage: a large photo of community cats under a clear headline
BeforeAfter

Almost nothing. There's nothing to brief, nothing to write, and no meeting to sit through.

It can start with a nomination, from a supporter or from you, or with us getting in touch. Either way, it goes like this:

  1. We rebuild the site you already have

    Your words, your photographs, your donate button: everything the current site does, rebuilt properly. Nothing invented, and nothing for you to write or supply.

  2. You take a look

    A real link to your new site, not a mockup. Click through it, and see the editor that keeps it up to date. Your current site carries on as normal in the meantime.

  3. When you’re ready, switch it on

    Set up billing online, and we send simple, step-by-step instructions for pointing your domain at the new site. They change only the website’s records, so your email keeps working. From then on, you keep it up to date and we look after the rest.

Back to the questions

How do we keep it up to date?

With a simple editor. Each thing that changes has its own labeled field.

Hours, events, news, photos, the text on the donate button: a volunteer opens the field, changes it, and presses Save. That's the whole job.

There's no page builder to learn, no training to sit through, and no technical skill needed. The editor only reaches the things that are meant to change, so nothing can be broken.

This is the part that matters most, because most rescue websites aren't out of date from not caring. They're out of date because updating them is a job, and it's the job that always loses to a cat that needs a vet.

A site anyone can update is a site that stays current.

Back to the questions

What does it cost?

One monthly fee covers

  • Hosting
  • Security
  • Backups
  • The editor
  • Support

Pay a year up front and get two months free.

Nothing to build. Then $30 to $50 a month, depending on the size of the site.

The rebuild costs nothing: no invoice at the end of it, no grant application, and no capital expense that needs a board vote.

After that, one monthly fee covers hosting, security, backups, the editor and support. One bill, nothing to renew separately, nobody to chase.

It's nonprofit pricing, set against what rescues already pay to keep a site online rather than against agency rates. Depending on your platform it may be more than you pay today or less: a basic Wix or Squarespace plan is cheaper; a self-hosted WordPress site with plugin licenses often isn't.

If you already pay someone for your website, that makes for an easy comparison: in most cases this replaces that line in the budget rather than adding to it.

Not in the fee: the domain, which stays registered in your name. New pages or features are quoted separately, at nonprofit rates.

Back to the questions

Can we leave?

Three foster kittens sitting together on a sunny windowsill, looking out at the yard

Yes, any time. There's no contract that traps you and no minimum term.

The site is yours
The pages, the words and the images belong to the rescue from day one. If you move on, all of it goes with you.
The domain stays in your name
It's registered to the rescue, it stays that way, and it isn't part of what changes hands.
Only the editor stops
The editor is the service you subscribe to, so it stops when the subscription does. The website carries on working regardless.
Your email won't break
Most rescues run email on their own domain, so the switch changes only the records that point at the website and leaves everything else alone. We check your email settings before you switch and confirm they still work afterward. Your domain's nameservers never change, which is the change that breaks email.
And if it’s not for you
Nothing happens. Your current site stays as it is, we don't chase you, and that's the end of it. We built it at our own risk, and it isn't a debt you've incurred.
Back to the questions

Other questions

Why is this free?

Because the build is the contribution. Camalia Group builds websites for a living, and the same tools pointed at a rescue cost us time rather than money. There's no catch and no upsell waiting. The only thing you ever pay for is keeping the site running.

How long does it take?

The rebuild is done before we show it to you. Once you’re ready, going live is quick: most of the wait is the domain change taking effect, not anything you or we are doing.

Can you add pages or features we don't have now?

Yes, as separate work. The free rebuild is exactly that: everything the current site already does, made modern, fast and easy to use on a phone. New pages, new functionality, or a site designed from scratch is real additional work, so it's quoted separately, at nonprofit rates.

Plenty of organizations start with the rebuild and add things later, once the site is live. None of it has to be decided up front.

What about our donate button, adoption listings or event calendar?

They come across. If you're using Petfinder, Adopt-a-Pet, a donation platform, or an events tool, we keep what you already have rather than moving you onto something new. If one of them can't be carried over, we tell you up front, before anything changes.

Know a rescue whose website deserves better?

Nominate them, or nominate yourselves. We build the new site first, so there’s something real to look at.

Nominate a rescue Why this exists